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NATIONAL BRAND CAMPAIGN

Key member of the Mind and Media design team creating the branding and collateral for Secure Our World for the Cybersecurity and Infrastructure Security Agency (CISA).

Collateral includes animated and live-action PSAs including ads for the Super Bowl, social media graphics, environmental ads such as the NASDAQ sign and other billboards, web ads, and other promotional materials.

The mission of Secure Our World is to educate and motivate people to be safe against online threats.

Other than the general public, our target audience includes small to medium business owners and technology providers
Learn more at https://www.cisa.gov/secure-our-world  

In 2023 Mind and Media won Bronze at the Horizon Interactive Awards for Advertising in Campaign - Multi-Channel. See here

BRAND IDENTITY

With its bold, inclusive visuals and lively color palette, the program distinguishes itself from traditional government campaigns, drawing in viewers’ attention in a friendly and accessible way.

COLLATERAL

Super Bowl themed billboard

Airport Ad

facebook post

LinkedIn Post

Instagram Carousel

NASDAQ CISA SEcure Our world Animation

NASDAQ CISA 4 easy ways Animation

Secure Our World: Super Bowl LVIII Video

Video Manipulation

Football Themed ad

Starting with two videos, I was able to use AfterEffects to make them cleaner and less distracting. In the first video, I removed the shirt in the background and changed the light blue jersey to white. In the second video I removed the person in the background and the distracting glare. See images of the videos I started with and a clip of the final video below.

ANIMATIONS

CISA PSA:  
SECURE OUR WORLD

This PSA was created to educate viewers on online safety in a fun and creative way. Collaborating across cross functional teams. I created characters in Adobe Illustrator, animated their movements in Adobe Character Animator, and finally put all the pieces together in Adobe After Effects and Premiere Pro.

This animation won Gold at the 2024 MarCom Creative Awards for Video/Audio | Video/Film | 612. Government. See here

Animations

4 Easy Ways

Created educational animations to explain tips and tricks to stay safe online. I used Adobe Illustrator to create the graphics and Adobe AfterEffects to create the animation.

This animation won Bronze at the Horizon Interactive Awards for Video in Web Video Short. See here

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